New Delhi [India], July 19: Chaudhary Group (CG), Nepals largest conglomerate and the parent company of Wai Wai Noodles, has partnered with Reliance Consumer Products to launch Campa Cola in Nepal--marking a strategic expansion of CGs beverage portfolio and reinforcing its dominance in South Asias food and beverage sector. Campas entry into Nepal follows its successful expansion in GCC countries, where it aims to replicate its success. As part of this alliance, CG will leverage its manufacturing and distribution expertise in the food & beverages sector to ensure smooth supply and rollout of Campa products across Nepal. With this alliance, CG expands its beverage portfolio and strengthens its position in Nepals USD 1.6 billion soft drink market. The partnership also highlights the growing influence of Indian brands in South Asia.